Internet ad revenue tops $12 billion in first half of 2010

Despite the ailing economy a new record has been set for Internet advertising revenue in the first half of 2010 – $12,000,000,000, that's 12 billion!

Search advertising produced the most revenue, pulling more than $5.7 billion of advertising spending in the first half, an 11.6% improvement over last year.

Display advertising—which includes banners, digital video and rich media accounted for $4.3 billion, up 15.9% over the year earlier-period.

Lead generation dropped from $728 million to $642 million.

Email advertising spending was $120 million.

Here's the full report.

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