I’ve been reading recently about some major newspapers requesting, and getting, tax breaks because they are failing in the current economy.
A tax cut has been approved in Washington state; I quote “Newspapers across the country have resorted to layoffs and other cost-cutting moves to deal with a wounded business model and a recession-fueled drop in advertising”
I really don’t get it. They are even blaming Google for their problems? I’ve been recently checking into advertizing rates for display and other types of ads in local papers and magazine here in Sarasota. They have got to be kidding! Sky high prices, with no way of really tracking results. And yet they are still failing?
I think most people see printed news as largely outdated and cumbersome.
This video post from Danny Sullivan of SearchEngineLand. I’m off to apply for a bail out too!