Some time ago I was lucky enough to get hold of an ebook called Revenge Of The Mininet by Michael Campbell. In that book and associated tools and utilities provided by search engine optimization guru Leslie Rhode was detailed ideas and strategies about how to control the flow of PageRank through your website.

I did some modifications to my Content Management System to do just that, specifically control the flow of PageRank exactly where I wanted it in my site and my customers sites and boy, it worked like a charm.

The option I chose back then was to modify the content management system to use javascript to redirect menu links. So I changed all the regular <a href links to javascript window.location. This has worked fine and served me well.

However, at the beginning of 2005 Google, Yahoo, MSN and some of the other major players introduced a new <a tag called rel=nofollow. This tag allows you to explicitly tell the search engine spider to either follow the link or not, which is what I had done with javascript code.

Now it’s all the rage to be ‘going natural’ with SEO and I’m thinking that it might be a better option to change the content management system back to regular <a links rather than javascript. I forgot to mention that the only way the search engine spiders currently crawl any of my sites modified in this way is via a site map, either a regular html site map or now xml site maps too.

So I’m going to try and find out if this is the way to go now before making any changes. Maybe I should stick to the old adage “if it aint broke, don’t fix it”?…

Off page search engine optimization refers to links coming from other web pages and how those links are created. Not all links are created equal!

There are two types of incoming link;

Reciprocal Links This is where you put a link on your web page that links to another site and the other site puts a link on their site that links to you!

One Way Links These are links that only link either too you, which is very good and what you want. Or from you, which is not so good (for you).

On-page search engine optimization refers to all of the things that webmasters do to their pages to get the best possible search engine rankings. This would include, for example, ensuring that the best keyword or keyword phrases are used in the page title.

There are many on-page optimization factors that can be tweaked or adjusted to get your page ranked better and I’ll cover the main ones as we complete them in a real project.

When we talk about search engine optimization (SEO) we are talking about what is generally referred to as organic search results. This means the natural results from the search engines index (as opposed to paid for results).

So search engine optimization is the process of getting the best possible natural search engine ranking for your chosen keyword or keyprhrase.

This is probably one of the hottest topics on the web. Everybody wants to get good search engine rankings. Well, there are two areas that need to be addressed and I will cover both of them as they come up in projects. Anyway, they are;

1. Search Engine Optimization – SEO
2. Search Engine Marketing – SEM