Its no secret that I've said before that SEO is dead. Well, it's still a massive industry and companies pay SEOs big bucks to try and push their websites onto the first page of Google. The fact that it's not worth doing unless you're in the #1 – #3 spot is not talked about at […]
Tag Archives | Search Engine Optimization
JC Penney Learns SEO the Hard Way
I'm stunned that a company the size of JC Penney has seemingly blundered into the SEO world so recently. I would have a expected them to have been honing and refining their search engine optimization strategy and the rankings that go with it for years. However, from the article I'm about to link you too, […]
How to Find Keywords That Are Highly Relevant to Your Website Content
After you’ve had your website up for a while or maybe if you want to do some competitor research there is a really useful function in the Google external keyword tool that you can use to look at the footprint of your website and see what Google thinks it’s about. To find the Google external […]
Should Government Regulate Search Engines?
It seems a recent post at TechCrunch has created somewhat of a poo-storm in the search engine optimization space. I have to agree that the thought of government trying to regulate search seems pretty darn ridiculous to me. The anonymous author states ‘It’s now conventional wisdom that search engine optimization, representing the organic result sets […]
Are Your Lead Generation Strategies Working?
Twitter is exploding at the moment and everyone is climbing on the bandwagon, blogging about its benefits etc, and you could be forgiven for thinking that this was the new easy way to online success. In the real world, clients want to talk about search engines, search engine optimization or search engine marketing (Google Adwords […]
Search Engine Optimization Using rel=nofollow
Some time ago I was lucky enough to get hold of an ebook called Revenge Of The Mininet by Michael Campbell. In that book and associated tools and utilities provided by search engine optimization guru Leslie Rhode was detailed ideas and strategies about how to control the flow of PageRank through your website. I did […]
Are Google Search Results Changing?
You may have noticed that your search engine results placement have moved around a bit recently. I know mine have and so have some of my customers. Do we have to expect a larger ranking algorithm update? Will this change the ranking of your web pages in Google’s search results? Here’s an overview of what […]
Searching For Answers With Engines
Now seeing as I’ve been on a bit of a rant against Google recently I’m going to end it by telling you about a couple of different kind of search engines that are known as Answer Engines. Brainboost is a ‘Question answering engine that accepts natural language queries’ and it is the spawn of Answers.com, […]
Has Google Created A Monster?
You’ve probably seen the news about Viacoms lawsuit against YouTube for copyright infingement. Well,Â everyone new that was coming and it will be a test case that willÂ be very interesting. But I really do have some doubts about Google… If you know anything about the internet and search engines, you know that Google is […]
Search Engine Optimization – Off Page
Off page search engine optimization refers to links coming from other web pages and how those links are created. Not all links are created equal! There are two types of incoming link; Reciprocal Links This is where you put a link on your web page that links to another site and the other site puts […]