Search marketing advertising still remains the leader with 49% of revenues, up 2% from last year, followed by display (banners) at 23%, the same as last year.
That $14.9 billion spent by U.S. Internet advertisers during the first six months of this year represents a 23.2 percent year-over-year increase, eclipsing last year’s first-half record of $12.1 billion in revenue, according to the latest Internet Advertising Revenue Report from IAB.
A whopping 23.2 percent increase over last year! Even though Google is still dominating the search market, there are many competitors to Google's display advertising service, with new companies starting all the time. Not only new companies offering display but exchanges that offer the ability to tap into the bigger search marketing display advertising platforms, where you would normally have to start with a $5k or $10k minimum media buy.
All of which show me pretty clearly that online advertising is where its at, where it's going and where you've got to be.
Search marketing and advertising resources
Here's Eric Schmidt giving some interesting stats and ideas about search marketing and display advertising earlier this year;
Eric Schmidt Delivers the opening keynote at the 2011 IAB Annual Leadership Meeting
Eric Schmidt, CEO and Chairman of the Board, Google, shares his vision for technology, mobile, search marketing and advertising, the world and beyond.