Marketing with Google TV Ads

Well I know I keep banging on about Google but you’ve got to hand it them, they keep on rolling on and pushing more and more advertising and marketing services.

Recently launched is Google TV Ads, which allows you to place televison network ads from the comfort of your office chair no less!

Now you have to realise that if your going to put an ad on a TV network it should be pretty good quality (I don’t mean hd!!), I mean a good script and well shot and produced etc. Come to think of it, going by some of the low budget local ads I’ve seen on the local tv channels, maybe it doesn’t matter?

It’s interesting how the video space has opened up, what with live tv broadcasting on USTREAM etc and now the ability to run tv ads from Googles interface. Plus, with G you can apparently track usage and measure results…

Here’s a nifty little tutorial from Google for your viewing pleasure;

Audio campaigns and print media campaigns are also available. You can check them out here http://www.google.com/adwords/tvads/index.html and on their blog here http://google-tmads.blogspot.com/

 

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