The long form sales letter is, or at least used to be, the staple of many a successful internet marketers online sales efforts. Over the last couple of years web video marketing has really taken off, well at least the technology has become widely available and affordable to all (i.e. FREE).
So the question is does a video presentation beat a long form sales letter? Well, let’s assume that we are talking about a really good long form sales letter versus a really well presented, scripted and produced video sales presentation, who would win?
You have to think that in todays western world the video will be better right? Who wants to (or even can) read a long form sales letter? Here’s something I found the other day which is very interesting…
This is the long form sales letter (old sales letter)
This is the new media landing page with video (new video sales letter)
These are the results of testing (direct response advertising metrics)
So, there you have it. Is the long form sales letter dead then? I don’t think so. The long form sales letter is simply now a script to be learned and presented by buxom wenches as I swallow a couple more Ritalin!