After you’ve had your website up for a while or maybe if you want to do some competitor research there is a really useful function in the Google external keyword tool that you can use to look at the footprint of your website and see what Google thinks it’s about.
To find the Google external keyword tool just go to Google and search for ‘Google external keyword tool’ and it will be the first organic link at the top of the page. Click on that link and you get to the tool. The first thing to do is select the website content option, which is on the left side of the page.
Then enter the website domain name in the ‘enter a web page URL’ box. Check the box that says ‘include other pages’. Then click on get keyword ideas. The tool will run and it may take a few seconds before you see any results. When it’s finished scroll down a little bit and you’ll see a section that says ‘showing keywords grouped by these terms’.
The highlighted links are what I like to call themes and so what this means is that Google is telling you what are the main themes of your website. This is really cool because it shows you the footprint of your site. This is a great analysis tool, not only for your own site but you can analyze a competitor’s site too and find valuable information about the websites content. It gives you the ability to spy on your competition.
You can see whether or not your site is really on the topics that you want it to be on. You might find that there are some topics that you would like to be in there, some themes that should be included in your content, which are not there. You might also find some themes in there that you don’t really want.
Each theme is sorted by relevance according to Google. So the first theme is likely the most relevant topic that your site is about in Google’s eyes. This is important to know! The keywords below the theme topics are also sorted by relevance and this is what we really want to know. This means that Google is showing you the best, most relevant search terms relating to your websites content.
What you can do is pick the most relevant terms that have a reasonable amount of searches and use those terms as anchor text for back-links. This will work wonders for your natural search engine optimization for those search terms.
If you work smart like this with the data that Google tells you is relevant to your site, as long as the topics are correct of course, you can use this intelligence from Google to get faster search engine optimization results than you ever thought possible.