Well hardly surprising really but the chaps at Google must be rubbing their hands with glee. Why?
It's estimated Google’s full-year search advertising revenue last year rose 20 percent to $25.4 billion.
That's $25,400,000,000.00 folks.
This gave Google a market share of 83 percent in 2010, up from 81 percent in 2009.
Well hoohar! But that's not a bigger market share in number of customers is it? Oh no, they've been kicking paying customers off their platform in the thousands.
The greater market share comes from the big players; those with enormous, so big we dare not track roi and who the hell cares any way old boy advertising budgets.