Presonalization seems to be a pretty big buzzword right now, but is it as important as everyone is saying?

I recently heard from a friend who has implemented personalization in his landing pages that he has improved conversion rates by anywhere from 15-20%. Now that’s got to be worth a look.

So what is personalization? Its where you take a prospect’s name or some other piece of information you know about them and use it in a mass-marketing promotion. At least thats one form of it. We’ve all been doing this for years in our mailing right? Mail merge the persons first name into the salutation of our mailing so it starts ‘Dear firstname’.

But could just a simple first name improve response and increase conversion? and by how much?

The answer is a resounding YES! The REASON?

Read the rest of this entry »

If you don’t know who Mike Filsaime is I suggest you check him out, you will learn a lot from him about internet marketing and marketing in general. He is a true inovator on the web and mentored by none other than Mark Joyner…

The video below is for his new Butterfly Marketing 2.0 system, which he is giving away, FREE. He is giving away the manuscript, which he sold for 97 dollars and I purchased a while back now, as a download for registering.

Just FYI but Mike Filsaimes first Butterfly Marketing launch was the first launch I saw as I was just getting interested in marketing. I think he was selling it for $1,997 and I thought he was a crook and out of his mind. He sold 1 million dollars worth in a few days and has become an internet marketing legend. Anyway, history lesson over, the video below is for his launch.

Please note he is using Brightcove http://www.brightcove.com/ for video streaming services and social media tools. Also, look at the twitter graphic below the video. That’s how to use twitter for full effect! Click on that image link and login to Twitter, then look at the update ready to be posted to see what I mean.

This is a link to the video

Go here to get Mike Filsaimes Butterfly Marketing: http://butterflymarketing.com/free/

If you’re not already using twitter signup right now…

** Get over to Twitter and sign up with your name, company name, or the generic description of what you do (example: SkinDoctor, MarketingConsultant, DogExpert, etc.). It’s free, and even if you aren’t going to participate right away, you’ll want to lock in a good name.

** Search for people you know at http://search.twitter.com and follow them, as well as look at who they are following to build a list you are personally interested in. It’s likely a large number of your followees will follow you back.

** Start posting and participating in the community and providing value to your followers. Remember, you are limited to 140 characters, so it won’t take you more than a few minutes to get going, plus it’s fun.

** Follow me at http://twitter.com/SteveTickner for details on what I’m up to.

Apparently the average age of Twitter users is 31, so this isn’t just something the “kids” are doing, it’s a serious business tool. Get started now!!