Search Engine Marketing
Spoofing for Search Engine Marketing Dollars
I just recieved a spoof email from some douchebag in Canada. It’s a very sophisticated request for me to login to my Google adwords account. The email starts with the subject line;
Your AdWords Google Account is stoped.
Thats the first indication, a spelling mistake in the subject. Those PhDs at G are smarter than that. The email then says;
Dear Advertiser, ———————————- We were unable to process your payment. Your ads will be suspended soon unless we can process your payment. To prevent your ads from being suspended, please update your payment information. ———————— Please sign in to your account at http://adwords.google.com/select/login, and update your payment information. ————————————————- We look forward to providing you with the most effective advertising available. Thank you for advertising with Google AdWords. ———————————– The Google AdWords Team
The interesting thing is the email address is actually on the Google domain, which is another more sophisticated technique, so I followed the link, which is included above but may not be working for very long. Below is a screen capture of the landing page;

It’s pretty darn sophisticated isn’t it. I wonder how many people have gone there and logged in, thus giving the perp their adwords account login. Pretty serious stuff eh? I always forward the email to spoof@google.com, and I usually get an email back from them within a few days…
Marketing with Google TV Ads
Well I know I keep banging on about Google but you’ve got to hand it them, they keep on rolling on and pushing more and more advertising and marketing services.
Recently launched is Google TV Ads, which allows you to place televison network ads from the comfort of your office chair no less!
Now you have to realise that if your going to put an ad on a TV network it should be pretty good quality (I don’t mean hd!!), I mean a good script and well shot and produced etc. Come to think of it, going by some of the low budget local ads I’ve seen on the local tv channels, maybe it doesn’t matter?
It’s interesting how the video space has opened up, what with live tv broadcasting on USTREAM etc and now the ability to run tv ads from Googles interface. Plus, with G you can apparently track usage and measure results…
Here’s a nifty little tutorial from Google for your viewing pleasure;
Audio campaigns and print media campaigns are also available. You can check them out here http://www.google.com/adwords/tvads/index.html and on their blog here http://google-tmads.blogspot.com/

