Search marketing advertising still remains the leader with 49% of revenues, up 2% from last year, followed by display (banners) at 23%, the same as last year. That $14.9 billion spent by U.S. Internet advertisers during the first six months of this year represents a 23.2 percent year-over-year increase, eclipsing last year’s first-half record of $12.1 […]
Archive | Internet Marketing
Top 7 Social Engagement Plugins for WordPress
I build all of my websites and those of my customers on the WordPress platform. One of the features of WordPress that makes it so astonishingly great is plugins! It's probably true to say that without plugins WordPress would have died. Glad it didn't, as there are new and ever powerful plugins coming out all […]
Facebook Advertising Costs on Average About $2.30 Per Thousand Impressions?
Back in May comScore reported that Facebook served about 346,000,000,000 ads in the first quarter of 2011. Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that […]
Intrusive Online Marketing Practices – I Don’t Get It?
Lots of news recently about the feds getting all bent out of shape; WASHINGTON — The federal government has put Google, Microsoft, Apple and other technology companies on notice: Give consumers a way to keep advertisers from tracking them on the Web – or face regulation. Absurd paranoia? Washington's call to arms is a response […]
Internet ad revenue tops $12 billion in first half of 2010
Despite the ailing economy a new record has been set for Internet advertising revenue in the first half of 2010 – $12,000,000,000, that's 12 billion! Search advertising produced the most revenue, pulling more than $5.7 billion of advertising spending in the first half, an 11.6% improvement over last year. Display advertising—which includes banners, digital video […]
Small Business Marketing Strategy – Website Structure
You’ll probably be relieved to know that this article is not all about the technical structure of your website. I could go on about that for days on end, but fortunately, structure for you is non-technical and pretty easy to understand. So here goes… Getting Rid Of The Brochure Mentality Most small business owners and […]
Lead Generation Marketing: Lead Generation Campaigns On Autopilot
The main goal of your website is LEAD GENERATION Unfortunately most people believe the main goal is online sales, but that would be considered the ultimate goal. In order to get sales you have to generate leads first. Once you follow up with those individuals, if you do everything right it can produce a sale. […]
Increasing Response: Personalization Is Catching On!
Personalization of your sales message is very important and most people don't do it. You personalize a message as simply as adding the persons first name into the copy you are writing, so it speaks directly to them. It's really simple to do if you are using an autoresponder beacause you can add the name […]
Are Your Lead Generation Strategies Working?
By stickner on May 19, 2009 in Internet Marketing, Search Engine Marketing, Search Engine Optimization
Twitter is exploding at the moment and everyone is climbing on the bandwagon, blogging about its benefits etc, and you could be forgiven for thinking that this was the new easy way to online success. In the real world, clients want to talk about search engines, search engine optimization or search engine marketing (Google Adwords […]
Whats Killing The Newspapers?
By stickner on May 15, 2009 in Internet Marketing, Search Engine Marketing, Search Engine Optimization
I’ve been reading recently about some major newspapers requesting, and getting, tax breaks because they are failing in the current economy. A tax cut has been approved in Washington state; I quote “Newspapers across the country have resorted to layoffs and other cost-cutting moves to deal with a wounded business model and a recession-fueled drop […]
