Case Study: General Mills Uses Cloud Solution to Create New Consumer Business Channel

Gluten, a grain-based protein common in a modern diet, can cause health problems for a small but growing number of people who have sensitivities to it, including those with celiac disease. To help consumers who had trouble finding and buying gluten-free products, as well as to provide helpful information, one of the world’s leading food companies, General Mills created a direct-to-consumer retail channel that is hosted on the Windows Azure platform and was designed using Microsoft development and ecommerce products. By working with solution provider BrandJourney Venturing, the new General Mills business channel—called Gluten Freely—has resulted in rapid consumer adoption and enthusiasm.

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