Presonalization seems to be a pretty big buzzword right now, but is it as important as everyone is saying?

I recently heard from a friend who has implemented personalization in his landing pages that he has improved conversion rates by anywhere from 15-20%. Now that’s got to be worth a look.

So what is personalization? Its where you take a prospect’s name or some other piece of information you know about them and use it in a mass-marketing promotion. At least thats one form of it. We’ve all been doing this for years in our mailing right? Mail merge the persons first name into the salutation of our mailing so it starts ‘Dear firstname’.

But could just a simple first name improve response and increase conversion? and by how much?

The answer is a resounding YES! The REASON?

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Here’s one for all the marketers out there…

I’m currently working on a couple new features in siteBOSS and after much searching online and research have finally discovered a new technology that can be plugged in and implemented easily that will blow your mind!

If you don’t know who Mike Filsaime is I suggest you check him out, you will learn a lot from him about internet marketing and marketing in general. He is a true inovator on the web and mentored by none other than Mark Joyner…

The video below is for his new Butterfly Marketing 2.0 system, which he is giving away, FREE. He is giving away the manuscript, which he sold for 97 dollars and I purchased a while back now, as a download for registering.

Just FYI but Mike Filsaimes first Butterfly Marketing launch was the first launch I saw as I was just getting interested in marketing. I think he was selling it for $1,997 and I thought he was a crook and out of his mind. He sold 1 million dollars worth in a few days and has become an internet marketing legend. Anyway, history lesson over, the video below is for his launch.

Please note he is using Brightcove http://www.brightcove.com/ for video streaming services and social media tools. Also, look at the twitter graphic below the video. That’s how to use twitter for full effect! Click on that image link and login to Twitter, then look at the update ready to be posted to see what I mean.

This is a link to the video

Go here to get Mike Filsaimes Butterfly Marketing: http://butterflymarketing.com/free/

If you’re not already using twitter signup right now…

** Get over to Twitter and sign up with your name, company name, or the generic description of what you do (example: SkinDoctor, MarketingConsultant, DogExpert, etc.). It’s free, and even if you aren’t going to participate right away, you’ll want to lock in a good name.

** Search for people you know at http://search.twitter.com and follow them, as well as look at who they are following to build a list you are personally interested in. It’s likely a large number of your followees will follow you back.

** Start posting and participating in the community and providing value to your followers. Remember, you are limited to 140 characters, so it won’t take you more than a few minutes to get going, plus it’s fun.

** Follow me at http://twitter.com/SteveTickner for details on what I’m up to.

Apparently the average age of Twitter users is 31, so this isn’t just something the “kids” are doing, it’s a serious business tool. Get started now!!

Michael Fortin is a well known copywriting and marketing genius and he’s on twitter. I followed one of his links and it goes to blip.fm. There’s so much stuff out there on the internet it’s almost impossible to keep track of whats going on. But a good thing about following some cool people on twitter is you find out where they are hanging out and what they are doing. Bottom line is I’m going to become a DJ!!

Check it out!!

Glenn Livingston is a genius at analysing a market. His information product How To Double Your Business is an amazing resource, I know first hand because I bought it.

The statisical analysis that he teaches is quiet in depth and really shows you how to zone in to a markets needs and wants. The great news is though that you can do far less than he teaches in his course and still do far better than 98% of most marketers. Its simple really…

The following video is a 90 minute in-depth overview of Glenn Livingston’s methods for evaluating a market and developing a comprehensive strategic blueprint of it’s wants, needs, and the language most motivating to its purchasers. Great for niche marketers … even better for people with existing, profitable businesses. Find the true points of difference in your market, not just the “price of entry” benefits which most people expect to find for free. Enjoy

Who else wants answers to chronic health issues
medical doctors have told you they cannot help
or modern medical science has been unable to diagnose?

Dr Ernesto Fernandez is the Independent Business Advisor for the Glazer Kennedy Insider Circle South West Florida chapter. I have known him for about 15 months and he has become a good friend. I was very fortunate too meet him and so was my girlfriend Laura. The video below is my personal testimonial.

The following excerpt is from Live With Passion by Tony Robbins and explains how we are all subject to making bad decisions, through no particular fault of our own. However, if your job is to try and help people live longer, or perhaps save lives, maybe you should pay attention. You know who you are…

Well, they probably don’t get any slower than this do they?

My good friend and business associate Paul Da Costa and I have just started a joint venture with Rev. Keith Lyndon, Certified Exchange Consultant and the man behind the Academy of Creative Real Estate.

His property exchange training manual, 1031 ways to make money in slow real estate markets is now available online for a bargain price!

You can find it here;
1031 ways to make money in slow real estate markets

On Friday 02/06/2009 siteBOSS, TRS Technology’s Internet Marketing Website system, was tested by Microsoft and successfully passed!

siteBOSS PASSES Microsoft Platform Test For Hosted Solutions

That’s quite a mouthful, so what does it mean?

Well, it means a couple things;

1. siteBOSS is built to recognized development standards. This means that the system architecture is correct for a hosted solution, as determined by Microsoft. If you want to find out exactly what that means look at the test guidelines. Go on, I dare you…
2. It means that TRS Technology Group Inc is now a Microsoft Certified Partner.

Of course the system architecture is correct! I’ve been doing this for a long time and with a certain amount of flair. Let me tell you though, it aint easy! Many people think that development is now a fairly simple task, requiring low level skills and the ability to point a mouse and click. Not so my friends. I don’t think it’s gotten any easier, just different.

I also get to brandish a new partner logo, which I’m ok with. I’ve been a Microsoft Certified Professional for years now, so a new designation is cool.

Here is mine and Microsofts, yep, I’m a Microsoft shop and I think Bill Gates is a genius and have nothing but total respect for the man.

I wanted to let you know about this really cool free brand new keyword research tool that runs inside Firefox browser.

Not only is it free to download but it is an nlm opportunity with a twist! We are going to see a lot more services like this coming out.

Its been developed by Brad Callen, the guy behind SEO Elite, Keyword Elite and a number of other research tools. Check out the videos at the link below, its a usefull tool if you’re doing PPC!!

Follow this link and get the free version now!
Free Keyword Research Tool