Presonalization seems to be a pretty big buzzword right now, but is it as important as everyone is saying?

I recently heard from a friend who has implemented personalization in his landing pages that he has improved conversion rates by anywhere from 15-20%. Now that’s got to be worth a look.

So what is personalization? Its where you take a prospect’s name or some other piece of information you know about them and use it in a mass-marketing promotion. At least thats one form of it. We’ve all been doing this for years in our mailing right? Mail merge the persons first name into the salutation of our mailing so it starts ‘Dear firstname’.

But could just a simple first name improve response and increase conversion? and by how much?

The answer is a resounding YES! The REASON?

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