After you’ve had your website up for a while or maybe if you want to do some competitor research there is a really useful function in the Google external keyword tool that you can use to look at the footprint of your website and see what Google thinks it’s about.

To find the Google external keyword tool just go to Google and search for ‘Google external keyword tool’ and it will be the first organic link at the top of the page. Click on that link and you get to the tool. The first thing to do is select the website content option, which is on the left side of the page.

Then enter the website domain name in the ‘enter a web page URL’ box. Check the box that says ‘include other pages’. Then click on get keyword ideas. The tool will run and it may take a few seconds before you see any results. When it’s finished scroll down a little bit and you’ll see a section that says ‘showing keywords grouped by these terms’.
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