There was a rumor going round a while ago that banners didn’t work anymore. They may have become a bit cheaper, which is a good thing when your handing over a large portion of your budget to the Pay Per Click networks. Advertising.com alone handles 10billion transactions a day!
And all of them with sophisticated targeting systems
http://www.advertising.com 10 Billion transactions a day…
http://www.tribalfusion.com 230 Million people per month
http://www.valueclickmedia.com 28 Billion display advertising impressions per month
http://www.247realmedia.com – 162 Million unique visitors per month
Just 4 for now so you don’t get bogged down by the choices available…